FWIW the guys from Glitni (a norwegian consultancy) made me realize there are basically three different approaches to niching down in the data consulting game:
1. Niching down into use cases (like marketing, ad budget optimization etc.)
2. Niching down into market segments (like e-commerce)
3. Niching down into a certain tech stack/set of tech stacks (Glitni basically does that, and they say it makes building a brand really easy because everyone else is "Just a general data consultant")
They all play out pretty differently, but I've seen all of them work out well.
Nice! Ya that niche down advice is good. Still working on that.
FWIW the guys from Glitni (a norwegian consultancy) made me realize there are basically three different approaches to niching down in the data consulting game:
1. Niching down into use cases (like marketing, ad budget optimization etc.)
2. Niching down into market segments (like e-commerce)
3. Niching down into a certain tech stack/set of tech stacks (Glitni basically does that, and they say it makes building a brand really easy because everyone else is "Just a general data consultant")
They all play out pretty differently, but I've seen all of them work out well.
Nice - ya thats helpful - I have done some of 3 and little of 2 and not enough of 1 yet.