The DCC #1: Selling data literacy programs

The DCC is here to help you grow your data consulting business.

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We want to kick this edition off with data literacy. We found, data literacy is the stepping stone to scale up individual data consulting engagements.

The idea is simple: By becoming more data literate, your client gets more data-savvy and thus wants more high-end, high-margin services from you.

But as we’ve covered in an article, you’ll be met with quite a bit of resistance from clients.

So, we’ve collected a few resources to help you with selling data literacy:

Resources

Measure Data Literacy: How to Assess Your Organization’s Understanding and Usage of Data [Includes 12 Critical Questions] - by Atlan - is a great place to start a comprehensive data literacy assessment. The guide will help you to design your own custom survey you can use with your clients.

How Data Literate Are You? - by the Data Literacy Project- - is a super simple 10-question survey to classify the taker into one of a couple simple categories. I found it to be decent and very helpful to get started.

2023 Global Data Literacy Benchmark - also in part by Jane Crofts, one person behind the Data Literacy Project - is a big survey providing you with a benchmark to measure your assessments. What’s an assessment without a benchmark after all?

Data literacy is the new black * - by HelloFresh - is an article on the data literacy education program that the company HelloFresh rolled out. It’s a great case study on data literacy success and a good roadmap for yourself to use to consult clients on.

How Airbnb is Boosting Data Literacy With ‘Data U Intensive’ Training - by Airbnb - is another large case study on data literacy programs. I like this one because it talks a lot about the benefits to businesses, more selling points for you and your clients.

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Until next time

- Sven from the Data Consulting Club